Is your video meant to sell products, a service, or to inform people on how to use your product? Is your product meant to sell to consumers or businesses? This information will help you define the tone, style, and many of the other below needs. How old is your typical buyer? What do they do for a living? Where do they live and how much money do they make? Part of this can be explained by looking at the price point of your product. How much does the product cost and where is the product available? This will greatly influence not just the screenplay and casting, but also the distribution strategy as well. Making this decision is dependent on the age range of your buyer and the type of consumer that you are after. You want to make this decision at the top, as it decides everything from the kind of gear that will be used, to how long each video is and of course, the structure of the content.
If your product or service is to be sold to businesses, then distributing your video on YouTube, Vimeo, and LinkedIn is a good plan to start with. advertising film shooting and production Also making the video available on the landing page of your website and on your Facebook page as well can be very helpful.
If your product is to be sold to consumers, then you may want a suite of videos. Each platform has different best practices. It also should be noted that consumer goods products often require the viewer to see the product several different times in a few different places for them to become comfortable with considering it for purchase.
Key platforms for consumer goods also should be determined based on the availability of the product. If the product is widely available in retail stores and shopping malls, programmatic television, such as Paramount+, Amazon Prime Video and broadcast networks are a great place to reach large audiences.
If your product is primarily sold through e-commerce, and you are more concerned about sales and you are broad visibility Then creating a video for YouTube as well separate videos talk and Instagram will be helpful and allow you to retarget the same audience members using platforms like Google and Meta.